Sponsors and Partners Offer Interactive Fan Experiences in Sustainable Mobility in Allianz E-Village

HONG KONG, 24 November 2017 – Formula E Racing (Hong Kong) Ltd, the organiser of the 2017 FIA Formula E HKT Hong Kong E-Prix, today confirmed details of the key activities at the Allianz E-Village. Taking place on 2-3 December at Hong Kong’s iconic Central Harbourfront, the fan zone will bring to life the world of sustainable mobility through a variety of engaging activities and immersive experiences.

The focus on sustainable mobility and entertainment in the Allianz E-Village provide the perfect accompaniment for the electrifying action on-track with two separate races being held across the weekend in the first ever Formula E doubleheader in Asia.

Under this event’s tagline of ‘Create Your Future’, the Allianz E-Village will give visitors a glimpse of the next generation of transportation, and what a sustainable future truly means for Hong Kong.

Participating car marques will showcase their latest innovations and technology around electric vehicle development, while other partners of the international sporting spectacle will share their sustainability ideas through interactive games and virtual reality journeys.

Spread across its Tamar Park and Lung Wo Road locations, fans can look forward to an array of family-friendly activities at the Allianz E-Village at the 2017 HKT Hong Kong E-Prix:

HKT
As title sponsor for the second consecutive year, HKT will delight Formula E fans by making 3,000 square feet of booth space available. Our visitors can play interactive games on an 8M x 4M big-screen multi-player, which will allow them to “drive” cars with friends and family around Hong Kong’s harbourfront skyline. They can also sample the latest technologies and gadgets offered by HKT’s various lines of business. What’s more, visitors can watch spectacular racing thrills and spills on an LED screen.

FWD
The Pan-Asian insurer is also back for a second year as the event’s Platinum Sponsor. Under the theme of “Conquer the wind. Drive new possibilities”, FWD’s booth encourages the public to overcome wind resistance and drive forward to discover new possibilities in their lives. During the event, the popular band ToNick will host a Facebook live session and share their headwind experience!

BMW
The German car manufacturer’s message is simple: “Get Electricited”. They are inviting fans to experience the newest electric vehicles and to challenge their senses at their booth. Curious? Come and find out. #ELECTRICIMENT

Jaguar
Fans visiting the Jaguar booth will be introduced to the Jaguar I-TYPE and its driver line up for Season 4 of the FIA Formula E Championship. The British luxury car brand’s interactive driver allows visitors to explore the I-TYPE via augmented reality, learn about its Formula E drivers through fun video interviews, and relive the highlights of all the destinations Jaguar raced in Season 3 with its RFID track engagement.

Renault
Renault returns to the Allianz E-Village in Hong Kong to celebrate Renault e-dams’ unprecedented “FIA Formula E Triple Championship” win back in July, and to showcase the New Renault Zoe, a 100% electric car with an impressive 400KM range on one charge*. There will be a number of family-friendly fun activities and games on offer, plus a few special surprises across the weekend. Follow Renault Hong Kong on Facebook to find out more.
*As measured by national European Driving Cycle

Monster Energy
The energy drink brand will engage fans with a fun challenge of driving radio-controlled cars around a unique race track. Participants can look forward to flaming Monster Girls cheering them on and taking wefies with all of the guests! For entertainment, renowned Hong Kong hot DJ Duo TNL will inject plenty of energy through their music, and the recently launched Monster 355ml is available to quench thirst of all sorts.

TAG Heuer
Ever thought of becoming a charismatic racer and enjoy the excitement from entering a race? TAG Heuer invites all to come forth to the challenge, and participate in the TAG Heuer’s Live Timing Technology integratedgame of “Gran Turismo” at the TAG Heuer’s booth in Allianz E-Village. Participant might have a chance racing against Friend of the Brand and professional racer Mr. Darryl O’Young in the TAG Heuer booth on the race day.

While waiting in line for the fun game of “Gran Turismo”, take your time to marvel the TAG Heuer Connected Modular 45 collection showcased at the booth, and appreciate the novel watches with infinitely customizable dials.

IVE Engineering Discipline Solar Car
Hong Kong’s largest vocational education, training, and professional development group will be showcasing some of the city’s emerging technological innovations supported by the Council, including its Solar-Powered Electric Vehicle ‘SOPHIE’ Project. Developed by a team of IVE Engineering Discipline staff and students, the project’s aim is to promote renewable energy and green technology. “SOPHIE” is an acronym of the team’s philosophy, standing for “Strive, Obligation, Partnership, Harmony, Innovation and Exploration”. Fans who visit the VTC booth will be introduced to SOPHIE, while two other solar cars created by a group of talented secondary students will also be on display.

E-Race Tournament
A must for gaming enthusiasts! Come to the gaming arena and drive around the virtual Central Harbourfront circuit on the Hong Kong Formula E simulators. Go all out between 0800 and 1230 and if your time is one of the two quickest of the day, you will be invited to compete against four of the fastest professional Formula E drivers competing at the HKT Hong Kong E-Prix! The Formula E E-Race Tournament takes place on both Saturday and Sunday

Food & Beverage, Live Music Entertainment, and Family-Friendly Activities
Working with Feedhk.com, visitors to the 2017 HKT Hong Kong E-Prix are in for a gastronomic treat as eight food trucks serving a variety of mouth-watering items will be stationed at the Allianz E-Village to keep everyone’s energy at an electrifying level! What’s more, each establishment will offer a special ‘Gobble me up in one minute’ challenge over the two race days. Any fan who dares to take up the challenge needs to finish the special item they choose within one minute. If they succeed, they walk away without having to pay, and get a whole day’s worth of bragging rights! Only challenges per eatery per day. Do you dare?

Participating food trucks include Ma Ma’s Dumpling, Pat Chun, Sawadee Car, The Butchers Club, Table Seven x W. Burger, Princess Kitchen, Hung Fook Tong, and A La Maison XXL Seafood & Grill.

Different genres of live music performances and dance acts will be showcased across the race weekend to keep the buzz and excitement levels up at the Allianz E-Village. Local buskers Popguys, Weekend, NickChoiMusic, and Lose Wing, will show off their musical talents while super cute kids’ dance group Funky Heroes, street dance group Monster B-Boys, and the Skateboarders will strut their stuff to ensure the atmosphere off the track is as super-charged as it is on it.

Face painters and ipad caricaturists will also be on hand to entertain the younger members of the family.

Entertainment Schedule:

At the centre of all the action, the Allianz E-Village brings everyone closer to the race. In addition to broadcasting both daily races live on big screens, Formula E heroes will come face-to-face with the fans with daily podium champagne celebrations and driver autograph sessions.

Formula E is a ground-breaking international urban street racing championship with races in some of the world’s major cities including New York, London, Paris and Hong Kong.

The 2017 Hong Kong E-Prix will launch the fourth season of the FIA Formula E Championship with the first ever double header race in Asia, with two distinct races held along Hong Kong’s iconic Central Harbourfront on December 2 and 3, 2017. The 2017 Hong Kong E-Prix is an accredited event celebrating the 20th Anniversary of the establishment of the Hong Kong Special Administrative Region (HKSAR). The HKSAR Government and Hong Kong Tourism Commission fully support the 2017 Hong Kong E-Prix.