Formula E World, ‘Ghost Racing’, & dedicated Kids Zone lead immersive fan experiences
at Allianz E-Village suitable for the whole family
[HONG KONG, March 5, 2019] – The 2019 HKT Hong Kong E-Prix will bring local fans closer to the world of Formula E through the array of immersive and educational activities available at the much-enhanced Allianz E-Village. The dedicated fan festival will be centre-pieced by the new Formula E World, a four-zone exploration area for visitors to learn more about the electric street racing series.
Comprised of the Driver Zone, Strategist Zone, Fan Zone, and E-Gen Zone, Formula E World has something for everyone. A bespoke journey through the universe of the world’s closest, most intense and progressive category in motorsport, all visitors will enter full of curiosity and leave as a dedicated Formula E fan. What’s more, all ticketholders can get right up-close with the futuristic Gen2 car in Allianz E-Village, a not-to-be-missed ‘Instagrammable’ opportunity.
With much of Lung Wo Road Grandstand removed to make way for a bigger Allianz E-Village, many of the 2019 HKT Hong Kong E-Prix sponsors and partners will showcase their latest technological advances and innovations in sustainable urban transportation on March 10 through interactive and informative activities suitable for the whole family.
At the 2019 HKT Hong Kong E-Prix, Formula E fans and families will have the opportunity to visit the FIA stand and learn more about the #3500LIVES Global Road Safety Campaign. The main focus of the stand will be on the “Use a Child Safety Seat” rule, which is embodied by Actress, Producer and UNDP Goodwill Ambassador Michelle Yeoh. There will be a number of family-friendly fun activities and visitors will be able to take their own #3500LIVES picture and share it on a dedicated wall. The stand will also feature a section on the Child Safety Toolkit presented by FIA Member Club – HKAA.
ABB is the title sponsor of the ABB FIA Formula E Championship and as such is uniquely placed to talk about its role as one of the world’s pioneering technology leaders. With roots in the nineteenth century, but now as a global powerhouse in e-mobility, digital technologies, robotics and industrial automation, ABB is a natural partner for the first global all-electric motorsport series. The ABB booth, present at every E-Prix, showcases many aspects of ABB technology, from EV charging solutions, to smarter cities, to the latest developments in renewable energy – and not forgetting YuMi®, the world’s first truly collaborative robot.
HKT is delighting Formula E fans by making 3,000 square feet of booth space available at the Tamar Park Allianz E-Village. Visitors are able to sample the latest technologies and gadgets offered by HKT’s various lines of business AND play interactive games on a gigantic 6.5M x 3.5M LED screen that involves racing against friends and family throughout a virtual Central Harbourfront environment. Visitors can also enjoy the ultimate spectator experience by witnessing exciting electric motorsport thrills and spills on an LED screen in comfortable surroundings.
FWD never stops exploring. Through innovative protection and creative ideas, FWD aims to empower people to celebrate living and live life to the fullest.
With the track bringing you the most intense racing series in Hong Kong CBD, FWD offers you an intriguing music related VR experience to test your reflex and composure during breaks of the race. A welcome gift will also be offered if you register as FWD MAX member onsite. Let’s enjoy the power, music and the beat at the start of this Spring in Hong Kong Central Harbourfront.
As the long-time Official Vehicle Partner and first-time participant of Formula E, BMW i Motorsports’ booth will feature the new BMW iFE.18, the i8 Coupe Safety Car, the brand-new i3 120Ah and the i Vision Dynamics concept car, giving fans a taste of what future BMW cars will look like. Interact with BMW specialists to learn more about the technology and complete a mini quiz for a chance to win exclusive BMW merchandise!
Carousell is more than thrilled to be a part of one of the world’s most spectacular car events, Formula E 2019. The motto of their Auto Team is in line with Auto Shopping Redefined. Not only dothey promote car trading, but also aim at incorporating the car cultures into our society.
Nothing’s better than going home with souvenirs after a whole day of joy. Visit Carousell’s booth and get the chance to win a free car charger and other souvenirs by downloading their app and getting into the car page. Also, make sure you don’t miss out on the model RC car competition and fully immerse yourself into the Formula E culture and vibe!
HKPolyU Racing Team
The Hong Kong PolyU Racing Team (nicknamed PolyU Racing Development) is the first team among Hong Kong universities to have participated in the Formula Student series competition. Initiated by 9 Mechanical Engineering students in 2015, HKPolyU Racing Team is now strong and thriving with over 70 students from 7 departments of various faculties. Two generations of race cars, Inheritance (HKF-01E) and Pulse (HKF-02E), will be showcased in the PRD booth with introduction by current and alumni members. In addition, a racing simulator will be set up in the booth for a true taste of Formula E. Don’t hesitate, come experience the life of racing with HKPolyU Racing team!
Elsewhere at the Allianz E-Village, the highly popular Gaming Arena will see an increase to 20 Formula E simulators from eight last season to allow more racing enthusiasts to test their skills on the virtual Central Harbourfront track.
iPads will be introduced at the Gaming Arena with the installation of an exciting, world’s first interactive racing, gaming, and viewing experience. ‘Ghost Racing’ provides a unique opportunity for users to race against real drivers in real races – live. Participants will be able to test their skills against some of the best Formula E drivers in the world.
Motor racing enthusiasts wishing to rub shoulders with the best in Formula E racing should gather at the Allianz E-Village podium no later than 5pm as the podium finishers will head straight over from their garages right after the race for celebrations. Earlier in the day, before the on-track action heats up, all 22 drivers including Felipe Massa, last season’s winner Sam Bird and reigning champion Jean-Eric Vergne will make an appearance at 2:25pm to sign autographs for fans and speak to budding motor racing drivers.
Before the stage is occupied by the winners of the 2019 HKT Hong Kong E-Prix, urban dance crew Seabiscuit will be injecting some off-track energy to the festival, engaging fans with their street style and dynamic moves. A modern Kung Fu performance that combines contemporary dance and various Asian martial arts has also been created to entertain visitors before the fiercely-driven race gets underway at 4:03pm.
A giant screen with live feed of the on-track action can be found through the Allianz E-Village to ensure no one misses a single beat of the 45-minute plus one lap race. For the younger members of the family, face painters and a special Formula E Obstacle Course are the key highlights of the dedicated Kids Zone.
The 2019 HKT Hong Kong E-Prix is an all-day event with Allianz E-Village accessible from 7am to 6pm. To stay energised, the Taste Zone is where you need to go. The Formula E gastronomic journey includes replenishments by favourites like UTRON, PizzaExpress, Zuver x Sichuan Delicacy, Mr. Cart, Snowy, XTC Gelato, Candy Corner. Beer bought at Tamar Park will be served in reusable plastic cups with collection point at the Heineken booth and additional collection bins at event recycle station to return all used cups to the Heineken warehouse for reuse after wash.
Sustainability is the name of the game across the ABB FIA Formula E Championship, and here in Hong Kong, one of the green initiatives at the Taste Zone is the free-for-all water pouches on offer so you can help us reduce plastic use. Simply take it everywhere with you, refill at the Allianz Hydration Stations around the venue, and drink from it all day long!
The 2019 HKT Hong Kong E-Prix will take place on Sunday March 10 at the Central Harbourfront street circuit. 22 drivers representing 11 teams will race around the 1.86km track with 10 turns, including two hairpins.
Tamar Park Grandstands are sold out while a limited number of tickets at Observation Wheel Grandstands is still available. Purchase your tickets now at Ticketflap and be a part of Hong Kong’s most electrifying event.
Allianz E-Village Entertainment Schedule:
(*All Timings subject to change)
|Formula E Driver Autograph Session
|HKT Hong Kong E-Prix including Opening Ceremony
|HKT Hong Kong E-Prix Podium Ceremony
||Tamar Park – Podium
||11:30am, 1pm & 1:40pm
|Modern Kung Fu Performance
||11:30am, 1:05pm & 1:35pm
||9am to 6pm
*Allianz E-Village Opening Hours: 07:00 to 18:00