Inaugural event to share excitement, entertainment & innovation of Formula E with all of Hong Kong

 

HONG KONG, 31 May 2016 – Formula Electric Racing Hong Kong today announced the latest event details surrounding the ground-breaking FIA Formula E HKT Hong Kong ePrix (8-9 October).

This first-of-its-kind international event on the Central Harbourfront will be the biggest motorsport event ever held in Hong Kong, weaving its way through an urban circuit approximately two kilometres in length, featuring long straights, hairpin bends, and stunning views of the harbour and Hong Kong’s iconic skyline.

Grandstands erected along the track’s 555-metre main straight at Lung Wo Road, Tamar Park and The Hong Kong Observation Wheel offer unrivalled views of the world’s newest – and arguably most iconic – motorsport circuit, while a specially established eVillage at Lung Wo Road provides a home for the organizers’ planned entertainment festival that will make the ePrix a major addition to Hong Kong’s events calendar. Total capacity for the three grandstands will exceed 6,000 seats, with organizers targeting a total event capacity of 30,000.

                            

“Formula E is shaping the future of sports events, where entertainment and motorsport meet to create the ultimate event experience,” said Mr Alan Fang, Chief Executive Officer of Formula Electric Racing Hong Kong at today’s press conference.

Underpinning this unique confluence of world-class sport, entertainment and innovation are Formula E’s three core values of Energy, Environment and Entertainment.

eVillage

To complement the world-class motorsport on the track, a specially erected eVillage will help to share the excitement of the Hong Kong ePrix with the wider community.

Over the race weekend the eVillage will feature attractions and entertainment with performances on a series of mini-stages, children’s zones and an array of game booths and activities, including Formula E racing simulator competitions – putting both fans and families at the heart of the action.

In keeping with the ePrix’s emphasis on promoting sustainability, the eVillage will include interactive displays on the latest sustainable energy technologies as well as displays of new electric cars from some of the world’s premier marques.

Demonstrating the wide-ranging support for the event, today’s press conference was attended by Mr Gregory So, the Secretary for Commerce and Economic Development (SCED) of the Government of the Hong Kong Special Administrative Region; Mr Alejandro Agag, Chief Executive Officer of Formula E Holdings; Mr Alex Arena, Group Managing Director of HKT, title sponsor of the event; Mr Lawrence Yu, President of the Hong Kong Automobile Association, sanctioning body of the HKT Hong Kong ePrix; and Mr Alan Fang of Formula Electric Racing (Hong Kong).

           

Speaking at today’s press conference, the SCED, Mr So said, “The government fully supports the introduction of the FIA Formula E Championship to Hong Kong this year. Not only will this world-class novel car race become a Hong Kong people’s event, it will showcase our splendid skyline and harbour view to the world, hence enriching the tourism appeal of Hong Kong and reinforcing our position as an events capital of Asia. We are delighted to learn that the organizer and the tourism trade have developed tourist packages for our visitors to enjoy the race, which will give an impetus to our tourism development.”

Mr Alejandro Agag, CEO of Formula E Holdings said, “The Hong Kong ePrix has the potential to be one of Formula E’s premier events. The circuit is located right in the heart of the city, winding its way around some of the most iconic landmarks. We are looking forward to welcoming a passionate and enthusiastic crowd to witness the inaugural running of Formula E in Hong Kong, none of which would have been possible without the tremendous help and support of the government and city authorities.”

Mr Alex Arena, Group Managing Director of HKT, said, “HKT and Formula E share a common belief in pursuing innovation, leadership, sustainability and speed. We see this partnership as a great opportunity to demonstrate our leading expertise in connectivity and technology during the event.”

Also joining in today’s excitement were Team Aguri driver Ma Qing Hua, the only Chinese driver on the grid, and one of Hong Kong’s most iconic personalities, Michele Reis, a special guest at today’s press conference who was presented with the ceremonial first ticket for the event this afternoon.

Ticketing opens for inaugural HKT Hong Kong ePrix

Tickets for the inaugural Hong Kong ePrix go on sale today, with every ticket providing access to the two-day calendar of race and supporting events – over 20 hours of world-class sports and entertainment in total.

The organisers are targeting a total capacity of over 30,000 with the first tranche of 12,000 tickets being released today for the Lung Wo Road Grandstand and accompanying eVillage. Included in the initial ticket sale offering are the first 2,000 tickets for the Lung Wo Road Grandstand and 10,000 for the accompanying eVillage. Seating for the Grandstands at Tamar Park and The Hong Kong Observation Wheel will be released later this summer.

Ticket prices have been set to provide maximum accessibility for the public, fulfilling the organisers’ commitment to sharing the excitement, entertainment and innovation of this first-of-its-kind event in Hong Kong with the entire community.

“To share the unique occasion of the inaugural Formula E race with all of Hong Kong, we have priced tickets to ensure that people from all walks of life will be able to experience this pioneering event and to rally the public behind our #DrivetheFuture campaign,” said Mr Fang.

Tickets are available via Ticketflap. (www.ticketflap.com/hkformulae)

An adult grandstand ticket for the full race weekend - over 20 hours of entertainment - is $2,380. Concession prices for children (aged five to 12) and senior citizens (aged 65 and above) are $1,190.

All grandstand tickets include admission to the eVillage and will be sold by section.

To further share the excitement of the inaugural Hong Kong ePrix with the community, an initial 10,000 tickets will be sold for admission to the eVillage.

eVillage tickets are $300 for a two-day pass. Senior citizens (65 and above) and children’s (five to 12) tickets are $150. eVillage tickets do not afford access to the grandstand.

Reinforcing its brand promise of ‘Building for Tomorrow, Today’, title sponsor HKT will help drive the experience over the race weekend through the provision of free Wi-Fi services around the circuit, allowing spectators to share the excitement of the first-ever Formula E race in Hong Kong with friends and family around the world.

 

Members of HKT’s loyalty programme, The Club, will also enjoy special privileges around the HKT Hong Kong ePrix, including exclusive ticket offers, collectable edition Tap & Go cards, The Wheel tickets and other exclusive gifts and The Club’s bonus Clubpoints.

As testament to its commitment to share the energy and excitement of the HKT Hong Kong ePrix with the wider community, the Formula E demonstration car appearing at today’s press conference will make a circuit of Hong Kong over the next two weeks as the star of a roadshow campaign that will stop at a variety of public locations in Central, Causeway Bay, Tsim Sha Tsui and Mong Kok.

The organizers also confirmed today the latest addition to the team of official sponsors with Swire Properties coming on as a Gold Sponsor for the inaugural race. Swire Properties will conduct activation campaigns at Pacific Place, venue for today’s press conference, Cityplaza, Citygate and Taikoo Place in the lead-up to the event to share the excitement of this milestone ePrix with the public.

Organised by Formula Electric Racing (Hong Kong) Limited, the HKT Hong Kong ePrix is sponsored by HKT and sanctioned by FIA and the Hong Kong Automobile Association.