Iconic brands team up to power Formula E HKT Hong Kong ePrix

05/09/2016

HONG KONG, 5 September 2016 – Formula Electric Racing Hong Kong Limited is pleased to announce the latest additions to its strong team of corporate partners that are powering the inaugural Formula E HKT Hong Kong ePrix on October 8-9 in Central, Hong Kong.

Pan-Asian insurer FWD and HK Electric are the two most recent organizations to lend their support to this signature Hong Kong event, joining a team of premier international and local brands backing the inaugural HKT Hong Kong ePrix and its three pillars of ‘Energy, Environment and Entertainment’.

The two new partners join title sponsor HKT and gold sponsor Swire Properties among the iconic Hong Kong brands leading the charge for this first-of-its-kind event on Hong Kong’s central harbour front.

Formula E Global Partners have also come to the table with Julius Bär signing on as an official Global Partner of the Hong Kong ePrix, alongside other Formula E Global Partners in Michelin, Tag Heuer, Qualcomm, DHL, BMW i, Visa, enel, G.H. Mumm and Charge that are also supporting the event.

From the local motorsport scene, the Hong Kong Automobile Association and Formula Racing Development Limited (FRD) are providing sanction and strategic and technical support to the staging of Hong Kong’s first motorsport event in over three decades. FRD, the Official Racing Partner of the HKT Hong Kong ePrix is also mounting the world’s first e-Touring Car Challenge over the race weekend in what will be one of the highlights of the surrounding activities for the milestone HKT Hong Kong ePrix.

With the generous assistance of the Hong Kong Tourism Board and Hong Kong Tourism Commission, the event is on track to be an outstanding success on its first running in Hong Kong.

Mr Alan Fang, Chief Executive Officer of Formula Electric Racing (Hong Kong) Limited commented on the compelling team of official partners assembled for the HKT Hong Kong ePrix:

“We are delighted at the incredible support the event has received from the local and international corporate community in its first year. With this powerful assembly of partners we are confident in delivering an event that will appeal to a wide variety of audiences and burnish Hong Kong’s reputation in international motorsport.

“We look forward to working closely with all of our partners to delivering a milestone event for Hong Kong, Asia’s World City this October,” Mr Fang said.

Platinum Sponsor FWD offers customers exciting new experiences

FWD has joined the event as a Platinum sponsor.

Mr Tim Oliver, FWD Group Chief Commercial & Marketing Officer, said “We are truly excited by this unique opportunity to be a part of the dynamic world of FIA Formula E, and welcome the next generation of motorsport to Hong Kong. The ‘We Are All Drivers’ theme for the race is a concept strongly aligned with the FWD brand, as we set out to empower individuals to create their own tracks, pursue their passions and live life to the fullest.”

“FWD and Formula E both have the potential to be a driving force for change in our respective industries, given our strong commitment to innovation and the fast pace of technology integration in our operations,” Mr Oliver added.

HK Electric powers excitement of inaugural ePrix

As the official Energy Partner of this inaugural ePrix, HK Electric will ensure a reliable electricity supply for the event as well as various power-related technical advice. HK Electric will also provide free charging for the electric vehicles (EVs) taking part in the celebrity race on Saturday morning, 8 October.

Mr Wan Chi-tin, Managing Director of HK Electric commented on the partnership saying, “Supporting Hong Kong’s first ever electric vehicle race is a natural fit for HK Electric. We are delighted to join the team behind the Hong Kong ePrix, which will offer spectators an incredible opportunity to appreciate both the speed and performance of the latest generation zero-emission electric vehicles powerful enough to make it to the racing circuit.

“HK Electric is an active supporter of promoting the wider use of EVs to help curb roadside emissions and the Hong Kong ePrix will be an ideal platform to promote the continued acceptance of EVs in Hong Kong,” Mr Wan added.

FWD and HK Electric join other iconic Hong Kong brands in supporting this first of its kind event in Central. HKT is the title sponsor of the 2016 Formula E HKT Hong Kong ePrix while Swire Properties is a gold sponsor for the 2016 event.

Title sponsor HKT is helping to drive the fan experience over race weekend through the provision of free Wi-Fi services around the circuit, empowering spectators to share the excitement of the first-ever Formula E race in Hong Kong with friends and family around the world. Members of HKT’s loyalty programme, The Club, will also enjoy special privileges including exclusive ticket offers, collectable edition Tap & Go cards, The Wheel tickets and other exclusive gifts and The Club’s bonus Clubpoints.

Swire Properties is hosting wide-ranging activation campaigns at Pacific Place, Cityplaza, Citygate Outlets and Taikoo Place in the lead-up to the event to share the excitement of the milestone ePrix with the public.

Organised by Formula Electric Racing (Hong Kong) Limited, the HKT Hong Kong ePrix is sponsored by HKT and sanctioned by FIA and the Hong Kong Automobile Association.

Appendix: 2016 FIA Formula E HKT Hong Kong ePRIX – Official Sponsors and Partners
(as of 5 Sep 2016)

Title Sponsor
HKT
Affiliated Partners
The Club
1010
HKT Premier
CSL
Netvigator
Eye
PCCW Global
HKT Enterprise Cloud
Smart Living
Now TV
Viu TV
Platinum Sponsor
FWD
Gold Sponsor
Swire Properties
Supporting Organizations
Hong Kong Tourism Board	Supporting Organization
Tourism Commission	Supporting Organization
ISD Brand HK	Supporting Organization
Hong Kong Automobile Association	Sporting Organization
FRD Motorsports	Official Racing Partner
Roadshow	Supporting Organization
Supporting Event Partners
DEF Boxing	Supporting Partner
FFG	Supporting Partner
Kam Lung Motor Group	Supporting Racing Car Parade Partner
Live Edition by ZoukOut	Official Music Curator

Partners
Blue Girl	Official Beer
Canon	Official Imaging Partner
Coca-Cola	Official Soft Drinks
HK Electric	Official Energy Partner
Kerry Wines	Official Wine
Lan Kwai Fong Group	Official Entertainment Partner
Metta	Official Innovation Partner
MakerBay	Official Education Partner
Monster	Official Energy Drink
ProRacing Simulation & Training Center	Official Simulator Partner
RTM	Official Merchandise Partner
Signal 8 Security	Official Security Partner
Tom Lee	Official AV Partner
Westminster Travel	Official Travel Agency